Bon Ami was green before green was really even a thing. Since 1886, it’s been made with no harsh chemicals and simple ingredients you can actually pronounce. While you may remember Bon Ami being under your Grandma’s sink, one thing was for sure, it wasn’t under yours. We evolved the brand strategy, updated the look and feel and leveraged influencers to introduce Bon Ami to a new audience. The results were as polished as a counter after being wiped down with Bon Ami. We generated a 24% lift in message awareness, increased our social following by 77% and enjoyed a 2.3% above industry average CTR.