Far too many women will experience breast cancer - 1 in 8 to be exact. Susan G. Komen has made it their mission to change that statistic. We partnered with them to create an awareness campaign unlike any other. We created a VR experience called Connected for the Cure that allowed everyone to step into the shoes of a breast cancer survivor on the day she was diagnosed. Our goal was to give everyone a glimpse into the thoughts, emotions and struggles that fighting breast cancer entailed. In turn, we made a big push to drive more awareness and more importantly, more screenings.