
Hippie Chow Granola - Branding the official snack of 4:20
How do you channel your inner hippie? First, you put on some Grateful Dead and Birkenstocks. Then, you eat Hippie Chow. Branding this granola was a blast. We did our best to resonate with the 4:20 set. In doing so, we really seemed to resonate with the award show crews as well.










