ICON - Making a pint-sized world of difference

As the first ever fully recyclable ice cream container, ICON is on a mission to make the world a sweeter and greener place - one pint at a time. We launched everything from the initial brand story to the mobile-first site potential buyers were driven to by QR code.

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All Ross & Squibb Distillery - Branding Lawrenceburg's Finest Learning Quest - Verbal Identity, Content Strategy, Creative Direction Downtown Overland Park - Verbal Identity, Creative Direction Prismatic - Verbal Identity, Creative Direction ICON - Creative Direction Alias Whiskey - Naming, Verbal Identity, Creative Direction University Health - Verbal Identity, Creative Direction Ringmaster - Verbal Identity, Creative Direction St. James Sparkling Wine - Verbal Identity, Creative Direction Till Vodka - Verbal Identity, Content Strategy, Creative Direction MBB - Verbal Identity, Creative Direction Shatto Milk Company - Just some good ol' copywriting Rye 101 - Creative Direction Hippie Chow Granola - Just some good ol' copywriting Anthems + Anecdotes

Ross & Squibb Distillery - Branding Lawrenceburg's Finest Learning Quest - Verbal Identity, Content Strategy, Creative Direction Downtown Overland Park - Verbal Identity, Creative Direction Prismatic - Verbal Identity, Creative Direction ICON - Creative Direction Alias Whiskey - Naming, Verbal Identity, Creative Direction University Health - Verbal Identity, Creative Direction Ringmaster - Verbal Identity, Creative Direction St. James Sparkling Wine - Verbal Identity, Creative Direction Till Vodka - Verbal Identity, Content Strategy, Creative Direction MBB - Verbal Identity, Creative Direction Shatto Milk Company - Just some good ol' copywriting Rye 101 - Creative Direction Hippie Chow Granola - Just some good ol' copywriting Anthems + Anecdotes