Our Rye 101 project was the perfect opportunity to position Rossville Union as the masters of rye. This educational piece walks consumers through all aspects of rye whiskey and is complete with everything from tasting tips to pages for tasting notes. The goal of this book was simple - we wanted to answer not only why people should try rye - we wanted to show them why Rossville.
Accolades: 2020 Communication Arts Design Annual Shortlist, KC ADDY Award and AIGA KC A15 Award