Ask any agency what its biggest challenge is and you are bound to hear it’s internal projects. A full rebrand? Well, that’s even more challenging. For only the second time in 37 years, that is what myself and the creative team were tasked with. Leaning into our heritage as a creative boutique and incorporating an acquisition that brought full service capabilities to the agency. we landed on a rally cry that was simple, but meaningful - at MBB, we make it matter.